Cinco de Mayo translates to “5th of May”, in reference to the Battle of Puebla. Today, it is seen as a day to celebrate the culture, achievements and experiences of people with a Mexican background, who live in the United States. For consumers confined to their homes over the past several weeks, Cinco de Mayo is a great way to embark on a flavor adventure and explore the rich, colorful, delicious tastes of Mexican culture all month long. TODO MAYO!

Each week, we’ve put together several market insights and trends to help your restaurant offer festive Mexican dishes and flavors to guests. We hope that these stats will guide you in creating new menu options. We’ve also put together several Mexican dishes and recipes for you to try. In this report, you’ll find data and insights around consumer perceptions and menu preferences. Key takeaways from this report are as follows:

  • 57% of consumers are interested in seeing more foods and flavors from Mexico
  • 40% of consumers want Mexican dishes from restaurants during the Coronavirus crisis
  • 62% of consumers who have tried spicy menu items love or like them
  • 64% of consumers are interested in seeing DIY tacos or burrito meal kits on restaurant menus

Download the full report from by clicking the button below.