Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business
We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.
Seasonal Selections – On-Premise Dining
Spurred on by the warm summer weather and pent-up demand, consumers are eagerly returning to activities they enjoyed before the pandemic, like dining on-premise at their favorite restaurants. They'll be seeking innovative food and drink creations, global flavors, as...
Seasonal Selections – Summertime
According to Datassential’s SNAP, 77% of consumers love BBQ. Summertime is upon us and it brings the promise of amazing drinks, delicious food, and great company. Whether it’s the first BBQ of the season, Memorial Day, 4th of...
Seasonal Selections – Cinco de Mayo
According to National Today, 70% of Americans plan to celebrate Cinco de Mayo in 2021. Cinco de Mayo is a commemoration of Mexican culture and heritage. This fun and exciting holiday often includes parades, parties, mariachi music, Mexican folk dancing and...
Seasonal Selections – Family Celebrations
According to Pew Research Center, roughly a third of Americans (32%) say they have had a virtual party or social gathering with friends or family during COVID. With warmer weather on the horizon, many families will want to finally come together in-person to celebrate....
Dining On-Premise Vs. Takeout – How You Can Adapt
A Return To Dining On-Premise We have entered a time of transition for the foodservice industry, as consumers have become eager to return to eating at restaurants. A National Restaurant Association recent survey of 1,000 U.S. adults found that pent-up demand was...
Seasonal Selections – Easter & Lent
In 2020, 77% of Americans still found ways to celebrate Easter during COVID, according to a survey conducted by the NRF and Prosper Insights & Analytics. Now that it’s 2021, celebrating looks a little different. Many consumers are putting their own twist on the...
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- Marketing solutions and sales tools to grow your business