Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business

We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.

Holidays, Sports & Fall Virtual Celebrations
Offer Reimagined Holiday, Sports & Fall Catered Solutions For Your Patrons To Enjoy Virtual Celebrations With Friends & Family. Serving sports fans, celebrating holidays and fall festivities during the Pandemic will look different this year. Restaurants and...

Holiday Catered Events (Party-To-Go)
Offer Reimagined Holiday & Party To-Go Catered Solutions For Your Patrons. The coronavirus pandemic has changed the way people celebrate major events and holidays. Many will be preparing for a party to-go this year. COVID has forced many restaurants and catering...

Holidays & Celebrations Reimagined at Home
Offer Reimagined Holidays & Celebrations With Catered Solutions For Your Patrons To Enjoy At Home With Friends & Family. COVID-19 is dramatically reshaping the way consumers will celebrate, travel and shop in 2020. Holiday traditions will change according to...

How Can a Lodging Location Meet Consumers Needs?
Would people travel again? What will be the fate of hospitality? Will my hotel ever be able to get back to normal? These are the questions that you, as a hotelier, might have been asking yourself for the past few months. It may surprise you to know that despite COVID,...

Restaurants Provide an Escape for Many
Americans have gotten used to the “new normal,” and in some ways, it is now even second nature. We are more confident in how to safely navigate our environments. When we leave the house, we don’t think twice about grabbing a mask and sanitizer, along with our car...

Business and Industry Operators Reopening
As the pandemic began to take hold in mid-March, many companies and office buildings closed their doors and sent their employees home, thereby also closing the company cafeteria. Some locations are likely serving essential personnel and so have stayed open but pivoted...

Manufacturers
We Offer
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services

Distributors
We Offer
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors

Operators
We Offer
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business