Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business
We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.
COVID Precautions are Still Necessary
For the first time in three months, the Coronavirus is no longer front and center amid recent events surrounding Black Lives Matter protests. In some ways, it has given Americans “permission” to focus on urgent matters beyond the virus. Younger generations and...
Social Distancing and Cleanliness Within the Restaurant
The CDC recently released new guidelines stating that the virus spreads easily between people, but not easily in other ways, including touching surfaces or objects. While this news provides some degree of relief as Americans determine how to safely venture out, most...
Restaurants Reopening Can Address Consumer Pain Points
The pandemic has been fraught with constant change, leaving us with very little we can count on. We don’t know if our go-to brands will be in stock, whether there will be meat on the table, or even if our favorite restaurants will be open or closed tomorrow. The lack...
Foodservice Cleaning Resource Guide
When choosing a restaurant, consumers expect cleanliness. It's safe to assume that seeing clean is believing - people want to see the steps you've taken to keep your restaurant or cafe clean and sanitized. There are four main ways that you can accomplish this through...
Todo Mayo – Insights on Mexican Dishes
Cinco de Mayo translates to “5th of May”, in reference to the Battle of Puebla. Today, it is seen as a day to celebrate the culture, achievements and experiences of people with a Mexican background, who live in the United States. For consumers confined to their...
Limited Meat Supply and Rising Prices
As cases of the Coronavirus continue to spread, U.S. meat plants have been hit especially hard. With working conditions that make it near impossible to maintain social distance, nearly 20 meatpacking plants have temporarily closed in just the past few weeks. Consumers...
Manufacturers
We Offer
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services
Distributors
We Offer
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors
Operators
We Offer
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business