Foodservice Industry Insights
Metrics, statistics and industry data to help you run your business

We offer critical business and industry insights on leading food trends and foodservice solutions. Waypoint is continually enhancing our deep understanding of the market, consumer product preferences, and demographics, so we can successfully grow our partners’ businesses. We engage with thousands of operators and end-users and have up-to-the-minute data to help you reach your sales and profitability goals.

Americans Want to Get Back to Dining In
The COVID crisis has turned many people inward as they desperately try to self-protect. They are less trusting of others with their safety and more worried about fulfilling their own needs first. This means that you will need to focus on how your restaurant can gain...

Restaurants Reopening Can Ease Consumer Concern
Restaurants reopening may cause some consumer concern. You may be wondering, what can restaurants do to reassure them that dining in will be safe? As dining in starts to reopen across America, restaurants can expect customers to proceed with more caution. Restaurants...

Consumer Concern with Dining In
While states grapple with the decision to end shelter-in-place orders, attention is shifting towards rebooting the economy. Some Americans are ready to jump back in today, while others will need the comfort of continuing COVID precautions. In order to help alleviate...

Restaurants Can Redefine Value
As Coronavirus concerns continue to stretch on, consumers are stretching their budgets. How can the food industry begin to address customers’ overwhelming financial anxieties? Restaurants have an opportunity to redefine value in the COVID era, beyond just...

Manufacturers
We Offer
- A nation-wide, dedicated sales team
- Direct connections to operators who want your products
- Business building consultative services

Distributors
We Offer
- A team of foodservice industry sales experts
- Insights on trending products to increase sales
- Marketing solutions to stay ahead of competitors

Operators
We Offer
- Name brand products to delight your consumers, menu & trends insights and one-on-one consultative services
- Marketing solutions and sales tools to grow your business