Who We Are

We believe in Winning as One


Waypoint is a national sales and marketing agency primarily representing leading brands, that enjoy top positions in their categories, within the foodservice and non-foods industry.

Our mission is to be a seamless and flexible extension of our clients, unmatched in our market reach and business intelligence. We bridge the gap between manufacturers and the comprehensive evolving foodservice marketplace. This is achieved across a broad platform of strategic and tactical execution methods, with both expansive and direct impact.

Our empowered sales force is equipped with the latest technology to stay on top of the changing local marketplace and drive immediate follow through.

We bring food manufacturers, operators, and distributors together to reduce costs and to move products. Our partners rely on our unparalleled strategic insights, channel-specific expertise, marketing solutions, data, and innovative culinary support to deliver a competitive advantage. These symbiotic relationships mean we’re all WINNING AS ONE.


To be passionate people gainfully connecting our clients and operators, helping each of them realize their full potential.

To be a seamless and flexible extension of our clients, unmatched in our market reach and intelligence.

Our Values


We believe in the power of process to drive successful execution and repeated growth.


We place the highest priority on open and honest communication doing our best to avoid surprises.


We believe in our people to find solutions to critical challenges.


We believe in the unique contributions of each individual to accelerate business and personal success while being our authentic selves.