INVESTING FOR THE FUTURE

Ready to drive real results for you.

December 12, 2011 – Tampa, FL – The owners of the leading foodservice brokers in the country and Advantage Sales and Marketing LLC, a leading consumer package goods brokerage company, announced the creation of a new company ADVANTAGE WAYPOINT LLC, effective January 1, 2012.

This new company provides an ideal combination of talent, resources and experienced management to serve its client base. Advantage Waypoint LLC is an independent company focused on delivering value to the foodservice industry. The companies that have come together include: Innovative Concept Group, Dougherty Brokerage Company, APEX Foodservice Group, Benchmark Sales, FSI Southwest, Midwest Venture Partners (MVP), Food Sales West, Mascari & Associates, Inter-Mark Sales, and Advantage Sales and Marketing. The current management will remain involved in the day-to-day operations of the newly formed organization. The leadership team assured their clients that the transition to the new organization will not impact the current high levels of customer service and support.

Advantage Waypoint, as the new organization will now be known, was created to strategically align with the evolving foodservice industry and better position the leading brokers and their principal clients to successfully adapt to the foodservice industry.

MISSION AND OBJECTIVE OF ADVANTAGE WAYPOINT LLC:

Ready to drive real results for you.

Advantage Waypoint is committed to delivering to its clients and the industry an exceptional business model based on organizational alignment, consistency of service and speed to market.

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